use your words.

Communication drives success.

Think about your heroes. What do they all have in common?

Throughout history our most respected and memorable heroes are great orators, or great writers, or both. Whether they are founders, philosophers, politicians, scientists, religion, artist, or business leaders, the most influential are also the best communicators.

Orators traditionally used the stage and print to get their message out.

Today, among your personal heroes may be a great conversationalist in your family, a singer/songwriter, a speaker with a motivational podcast, or an inspiring author. They have a voice and they use it to connect.

Great communication can make you famous (or at least popular).

Becoming a strong communicator gives you the power to influence people. It allows you to make connections. As a nonprofit leader, communication will win advocates, donors and volunteers. It will make you and your organization stronger and more influential.

Communication is so fundamental it is often overlooked as a key part of success. Yet, when you look at what nonprofits need to succeed, nothing is possible without communication. To fundraise or influence policy makers, or to recruit volunteers, you have to speak and write. To successfully serve clients or build a membership base, you must communicate.

Communication drives success.

Speak up! Use your voice.


What’s your leadership style?

Not all leaders are the same. In fact, the only thing they all have in common is a willingness to step forward and make something happen.

When you are planning to run a meeting, facilitate a workshop, or chair an event, it helps to think about your style first.

Think of yourself as a Leader at the Center, rather than “the boss.” A loud or dominant personality isn’t required, being well organized and purposeful will bring you greater success. Knowing it all is certainly not necessary, your job is to allow others to contribute.

Your leadership style is formed from your personality. It may be further influenced by great leaders you have known, worked for, or observed. With practice, you’ll be good at adapting your style to the group’s needs.

Which style are you?

  1. Visionary – This style will serve you well when you need to map the way and set expectations. It’s both engaging and energizing, without being bossy. If your team members are uncertain and need your guidance, this will feel comfortable even if you are new to leading. It’s a great opportunity to share predetermined, common goals, and allow others the choice on how to achieve them.
  2. Pacesetting – Sometimes you need to be the one who sets the pace. When you have an energetic team, ready to get to work, this style is a great fit. If the goal is to run fast and hard to the finish line, your energy and enthusiasm will be just what the group needs. If you find this is your default mode, be careful, most situations don’t call for a continued fast pace. Look at other styles that may serve you well and save this for the final sprint.
  3. Fairplay – As you convene with your network of peers this may be your go-to style. Sharing information and encouraging participation are the means to an end. By opening the floor to everyone, you engender trust and promote team spirit. The result is a cooperative team, ready and willing to follow your lead.
  4. Coaching – Sometimes your role is to help others see possibility or develop their talents. At those times your leadership role is coach. Like a sports coach, you are looking for the best in each team member and helping them develop their talents. You may find this style helpful when you have a new team member or when working together as a team really matters but isn’t happening on its own.
  5. Collaborative – This is where your true value as a Leader at the Center comes into play. As a collaborative team leader, you bring your communication skills, diverse connections, and desire to convene to the table (or computer screen) to create change. This calls on you to imagine what is possible and inspire others to share the dream.

You could complete this list of leadership styles by adding one to each end. These extremes aren’t included because they are not recommended. At one end is the dictator and at the other is the do-nothing. Avoid them both!

It’s not someone’s job, it’s everyone’s job.

Imagine how much more powerful your organization would be if you multiplied the number of people who felt prepared and empowered to talk about the organization’s vision! The more people spreading the word, the more donors, volunteers, and advocates you have. Simple math says it makes sense.

Why don’t organizations work this way now?

Change happens slowly. While you can see the innovative practices of start-ups and fast-growth businesses, nonprofits tend to be more traditional. The focus is not on the bottom line. You exist for the public good. That’s a responsibility and a promise. Innovation has not traditionally been part of the equation.

Now, more than ever, nonprofits are challenged to find and keep employees, to pay them fairly, to create succession plans for continuity, and to continually inspire and motivate everyone in your circle of influence, including employees, volunteers, boards, and service recipients. It’s a heavy lift.

Everyone in your organization has the heart and mind to be an ambassador. They have chosen to work and volunteer there because they care about the vision and mission. It’s time to empower yourself and others. In fact, it is becoming a necessity.

I’ll explore this topic in more detail next week. For now, think about how you, from wherever you are in the organization, can stand up, speak up, and lead the way forward.

Step UP! You are a Leader

Not in a leadership role yet? No problem. I want to share with you the secret I discovered that changed my life.

When you have the opportunity to raise your hand and get involved, do it. I was frustrated in work and volunteer roles. I wanted action. I wanted change. Then I discovered how to make things happen.

Every leadership position I’ve had was because I was willing to take on a new task, help others out, give an opinion, or try something new. I went beyond my job description to make things better. No one complained because work was getting done. And when it came time for a promotion, I had already created the next role for myself.

Leadership is all about stepping and doing the job.

Leader at the Center

Nonprofit organizations need leaders. They need you. Becoming a leader from within the organization is rewarding. I call it Leader at the Center. It’s a role that needs to be filled now! Stepping up leads to opportunities, inside and outside your organization.

How do you become a Leader at the Center? Here are 3 steps:

1. Communicate – use your voice to share stories, including your own! Speaking about your dreams and the dream of your organization to create a better world will get you an audience, in person or on social media.

2. Connect – be the connector. Make sure you are meeting people and connecting them to resources, ideas, and other people. Your active connecting will come back to you with connections that will help you reach your dreams.

3. Convene – bring people together. See a problem? You can solve it by using your communication skills and connections to gather people and address the issue. Convening is the way you change dreams into goals.

You have exactly what it takes. Step up. Raise your hand. Start talking, make connections, and gather people together. You’re a Leader at the Center.

Merle Benny is a speaker, author, and trainer. She believes there are Nonprofit Champions at every level and role in an organization. Connect to Nonprofit Champion on LinkedIn, Twitter, Facebook, and Instagram.

5 Tips to be a great speaker now!

I remember it so clearly: I had the opportunity to stand in front of a crowd and pay tribute to my dear friend, a retiring museum director. I also remember, as I got out of the car in the museum parking lot, I left my notes there. I didn’t need them, I had memorized the words I would say in her honor.

It started out fine. But then I lost my place.

I froze.

Not a word came out of my mouth. My brain was on overdrive, trying to find the exact words I wanted to say. Eventually, I mumbled something and walked off the stage.

Phew, that is still embarrassing twenty years later.

I’ve learned a lot since then and I’m happy to share with you the 5 tips that I will ensure you do better than I did:

  1. Know the ONE message or lesson you want your audience to take away from your talk. The biggest mistake speakers make is having too many messages, trying to fit everything into one speech. You have one central theme to get across, everything you say supports it.
  2. Memorize the first sentence and the last. Nothing else. You have words. Getting hung up on phrasing leaves you mute like I was at the museum. Make a simple bullet point outline, keep it in front of you, each item will be a cue and one will flow to the next.
  3. Plan a speech that is shorter than your allotted time. It always goes longer than you anticipated. And a too-short speech beats a too-long speech!
  4. Include one story – with vivid details, and a happy ending – that brings your message to life. Stories are remembered and retold. Use them to connect with your audience, the more personal the better. Here’s my magic formula for telling a story.
  5. Make eye contact and use your body in a way that is comfortable for you. There is no right way to stand or move, do what feels good but definitely lock eyes occasionally to keep it real. If it is virtual, remember to look right at the camera!

Use these 5 tips to prepare and deliver a great speech. Seek out every opportunity to tell that speech, practice and repetition will make it better and better.  

Merle Benny is a speaker, author, and trainer. She believes there are Nonprofit Champions at every level and role in an organization. Connect to Nonprofit Champion on LinkedIn, Twitter, Facebook, and Instagram.

What is the problem you’d give your life to solve?

Big question, right? I challenge you to think about it. Finding your passion and talking about it is the best way to get what you want right now.

When President Franklin Roosevelt wanted to end child polio he helped create the nonprofit that became the March of Dimes. As the whole country rallied around this big goal, scientists went to work.

Your vision is your organization’s way of sharing a big dream for the future. It’s walking on the moon, ending discrimination, giving every child a home.

Possibility.

Discovering your vision means backing up a bit, zooming out, to get a wider view.

Let’s get personal. Put aside the written vision statement of your organization and explore your own reason for the work you do.

What is the problem you’d give your life to solve?

It’s a big question. Exploring it gives you a different perspective. It’s so easy to get caught up in the details and forget the big view.

The March of Dimes didn’t want to do research, they wanted to end childhood polio. They succeeded. Rather than end the fight, they went for a bigger dream. They expanded the Vision: March of Dimes leads the fight for the health of all moms and babies.

Think about your Vision, is it big enough? It is fat and audacious? Does it feel like a dream and inspire you to work harder?

YES! That’s what the world needs, right now.

How to Write Your Vision

  1. Look at your own life journey and what brought you to where you are. Then explore why this work matters to you right now.  
  2. Dig deep, go beyond your mission (the work you do) to find the bigger dream for a world where your work is unnecessary.  
  3. Name the bigger dream. Visualize it. Find the words to express it.

Don’t edit yourself! This is an important first step but it is not your final draft, in fact it’s not for publication. This is about you finding the words to express your dream.

When you expand your Vision, and begin to dream what’s possible, you see opportunity where it didn’t exist before. When you find the words to express it – your purpose, passion, and dream – your message becomes contagious. You are expanding your reach and appealing to a broader audience. You are communicating to win.

What is the problem you’d give your life to solve?

5 Tips to stay on track

Here are some quick tips to get you where you want to go.

  1. Know where you are going! You can’t win the race if you don’t know where the finish line is. Write down 3 clear goals for your work.
  2. Ask for help. Whatever you can do on your own you can do better with some encouragement. Share your goals.
  3. Make accountability a practice. Consider finding an accountability partner. I love mine, can’t imagine how I ever succeeded without him (Thanks Alex). We do a weekly check, Monday morning call, part sharing, part seeking ideas.
  4. Make some part of your schedule sacred. Have a morning routine or an end of day review. Hold a touch-base meeting, or schedule writing time. Just be sure to pick something and do it daily!
  5. Celebrate the little victories. Reward yourself and brag a little too.

Dream big! Get out of your rut

The magic of a shared dream

Sharing your highest goals and aspirations feels good, it is self-motivating. It also inspires action. Before you can share that dream, you have to look inside yourself and discover it. What is your dream? What inspires and motivates you?

Your self-discovery is the first step. In Martin Luther King’s famous speech, he spoke for his community and his race, but he spoke of his own dreams. That personal, poignant expression was easy for others to understand. They felt his pain, they shared his dream.

He was leading a nonprofit. His speech that day was transformational for his organization Southern Christian Leadership Conference. But he wasn’t there to ask for money. He came to inspire. He shared his dream.

You have dreams to share.

Your organization will benefit from your dreams. As others hear them, they will respond. Your words hold the power to connect with people. You, no matter your public speaking skill level or role in the organization, are able to connect and inspire your audience. That results in motivated employees, active volunteers, and generous donors.

Your dreams are their dreams.

The Stanford Social Innovation Review calls this communication aspirational. Expressing your aspirations, inspires others. In the article, Aspiration: A Tool for Transformational Change, Doug Hattaway and Tess Hart write:

…That’s the power of aspirational communication, which aims to motivate people to support causes by appealing to the hopes and values that give meaning to their lives. Too many nonprofits set uninspiring goals and articulate them in bland “nonprofit speak.” To tap into the power of aspiration, you need to understand people’s hopes, set goals that speak to those aspirations, and communicate them in simple but powerful language.

Your dreams inspire YOU and everyone who hears them. Hearing dreams and aspirations sparks a connection. Think about how it feels when you hear an inspiring speaker. Your ears perk up, you pay attention. You mentally sign up for more. That’s the power you have.

Share your dreams. Lift yourself up and take others along with you.

It’s Time to Meet

Let’s convene!

Finally, we are feeling safe and comfortable coming together in person. It’s a fresh start. You can make being in the same room a celebration and an opportunity for great things to happen.

This week we are reminded of the founding of our nation 245 years ago. It’s a great example of convening with purpose. What challenge are you ready to take on? How will the second half of your year be great?

Here are five steps to your best-ever meetings…

  1. Ask folks to gather! Yes, you. Anyone can call a meeting. If you’ve taken the first two steps – communicating and connecting – you are ready. Bring people together who share your Vision.
  2. Clearly state the objective of the meeting. You have a shared Vision but what are the 2 – 3 steps you can take together to move closer to it. Be super clear about what you expect to happen while you are together and after you leave.
  3. Invite only those who share that Vision and can help get the job done. Don’t try to include everyone! But don’t leave out those you need. The Art of Gathering by Priya Parker is a great book for this and other aspects of having a productive meeting.
  4. Stay focused on the goal. You are facilitating, don’t let the conversation get off track or hijacked. Keep the flow going so everyone feels their time was well invested.
  5. Decide what’s next. Don’t end until everyone knows next steps! Convening is an ongoing process.

You can and should bring people, at any level, together to solve problems, share ideas, and move forward.

Try new ways of gathering, Learning Structures are new, fun, and interesting ideas for your agenda. They work online too! We used Troika Consulting as a Zoom event last week. It was perfect.

Remember the 3Cs: Communicate…Connect…Convene

The path to your personal success to building a stronger organization, and becoming a Nonprofit Champion!