Sounds a little extreme. But the truth is, you are giving your life, day in and day out, to solve a problem. That’s why nonprofits exist. You see the need and you’ve stepped up to make a difference. You have a vision.
Your vision is your greatest tool.
Really. There is no better way to attract what you need – volunteers, advocates, donors – than to state your vision. Over and over again. What is the problem you’d give your life to solve? Be sure that each and every person in your organization knows the vision and is able to say it loudly, clearly and proudly.
Vision is not Mission
Your mission is important. It’s what makes your organization different than any other. It’s the way you work. But it doesn’t have the emotional power of attraction that your vision has. People don’t get excited about what you do, but they can very excited about why you do it.
When you state your vision, your dream, you are saying:
There’s a problem and we can solve it.
Put yourself out there. You’ve recognized the problem, you have a clear vision and you want them to join you in solving it. That’s exciting.