When I gather with a group of nonprofit leaders and ask them to introduce themselves, I hear one person after another talk about the work they do. They use jargon, insider-speak, buzz words. They talk about the boss, a challenge they are facing, and find a variety of ways to describe their day-to-day work.
My reaction? Like everyone else, I’m confused and bored.
What would I like to hear?
I want to know your dream for a better world. I want to hear something I can understand and relate to. I want to hear your passion for the work, that’s contagious. Your introduction is the beginning of our relationship. Your words should make me curious; they should pique my interest.
Let’s explore how to do just that.
A Vision-focused approach
Keep in mind your goal: to get people to be curious and responsive. You’ll do that by starting with vision!
Vision is the big dream that inspires others. Your organization’s Vision is that big, bold dream of a better world. The simple statement gives you and everyone in your organization a clear view of the big picture. Examples like, Oxfam: A just world without poverty and Toronto Zoo A world where wildlife and wild spaces thrive, clearly communicate a dream.
A Vision statement for your organization has value:
- It is your guiding light, continually inspiring your work;
- It helps you and your organization set priorities and choose programs and services that are aligned with it;
- And, it acts as a safeguard and measurement, keeping everyone on track towards common goals.
Taking it a step further, your Vision Message, the personalization of your organization’s Vision:
- Reflects your feelings and your personal motivation;
- Is the start of a conversation, it works like a magnet to attract interest and curiosity;
- Conversation leads to the connections you will need for ongoing, continued growth and development.
Your Vision Message is your own personal version of the Vision. It is how you express your purpose. It’s a short story about why you do what you do. It is emotional and engaging. It naturally appeals to listeners.
Your Vision Message is not a branding slogan. You do not have to look for clever wording or an advertising headline. You are looking for a few words to express the dream that makes your organization important to your community and to you personally.
Practice being engaging. Share your dream for a better world. I’d love to hear it!