This morning I read, on social media, a plea for donations. The cause? To help the nonprofit survive!
Here is an organization, with a long history, that has lost its way and doesn’t know what to do about it. Instead of telling a story of hope and possibility, they cry and ask to be saved.
Yes, the intentions are good, but the result won’t be.
Nonprofits succeed when they create an ever-growing base of support and love. Yes, they need to be loved.
Nonprofits exist to make our world a better place. Every single organization – and there are 10 million in the United States alone – is created to solve a problem.
Creating, maintaining, and growing a network of support and caring is the only way a nonprofit can succeed.
Yet, many fundraisers and development professionals put their energy into activities that divert their attention. I’ve seen it too many times. Employees spend months planning a gala. Yet their mission is to feed the poor or shelter the homeless. That’s a disconnect and a misuse of resources.
Begging for survival doesn’t work. Galas aren’t sustainable. But building a strong network of caring – and GIVING – people does.
This blog is an exploration of how to empower everyone in the organization to contribute to the growth, opportunity, and possibility for your nonprofit.
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You need me.
For over 20 years I’ve worked with nonprofit founders, leaders, boards, and dreamers to build stronger organizations, create memorable brands, increase funding, and become Leaders @ the Center™.
Build a stronger nonprofit, one that is ready for the future. Sharpen your vision, hone the message. Retain and inspire employees. Build strong, collaborative networks including funders.