Pitching is what you are doing every time you talk about your organization. Whether it’s a one-on-one conversation or you are on the stage sharing with hundreds.
You are the pitcher and what you say matters.
A great pitch, in baseball or fundraising, takes a great pitcher. You can become one by learning and practicing a few simple rules. What will you win? More advocates, more volunteers, more donors. It all starts with you.
Here are 7 secrets that will make you a master at pitching your organization.
- It’s not the greatest need that attracts the most money. It’s the best pitch.
- Decisions are emotional. If they don’t like you, they won’t even hear you.
- Remember this simple formula: There is a problem, we are the solution. Skip the details, just make it clear that a problem exists and you, uniquely, can solve it.
- Before you educate them, excite them.
- Before you tell them how, tell them why.
- Before you ask, inspire.
- Tell a story. Stories stick, they’re memorable and they connect you to your audience.
Build your pitch with these 7 rules and you will attract the resources you need to build capacity.
Hear Merle present a workshop, Pitch to Win: How to Inspire Giving, at Planet Philanthropy in St Augustine Florida on June 17.