The Joy of Marketing


Last week I was in New York working with nonprofit consultants. After hearing about taxes and timesheets, contracts and budgets, it was my turn to talk – about marketing. That’s when it occurred to me. Marketing is fun! What could be more exciting than letting the world know about the great work you are doing? I can’t imagine anything more uplifting than sharing your passion. That’s what marketing is! Once you realize that marketing is all about discovering smart, creative ways to talk about the great vision of your organization, you will love it as least as much as I do. [...]

The Joy of Marketing2017-05-12T15:12:50-04:00

The Ultimate Event Checklist


69 Ways to Optimi$e Your Annual Event So, you’ve decided: this year’s event will be your best ever. Great! Setting high goals is the first step. But, one big question has to be answered: Now what? To create a great event requires a lot of time and effort. Maybe more than you can spare. After all, as I’m sure you’ve heard before, “It’s all in the details.” And why do the details matters? One reason: the bottom line. Will they come? Will they care? Will they give? You need to take lots of small steps to reach one big success. A step-by-step event [...]

The Ultimate Event Checklist2017-03-14T17:15:10-04:00

Why I Marched for Your Mission


My nephew, a young dad, posted a question on Facebook. He asked what the Women’s March was about. Why are they marching? I think he sincerely wanted to know. The comments came fast and furious and some were real eye openers to me. But the post got me thinking, why did millions march? I know why I marched but I was struck by the wide range of issues represented by the signs women (and men) carried in the marches. Then it hit me: the concerns on those signs looked like a list of nonprofit causes. Nonprofits exist to protect the rights [...]

Why I Marched for Your Mission2017-01-27T12:15:35-05:00

Want to Change the World? You’re Not Alone


Expanding your Vision is a bold move.  It’s not for everyone but right now organizations are changing the world by making bold choices.  Nonprofits that have successfully provided programs and services – meals, housing, education – are facing the fact that it often isn’t enough.  To become a High-Impact or Social Change organzation you have to adust your thinking.  Let’s say you’re providing shelter when you really believe there shouldn’t be homeless families.  Or you offer food when the very idea of children going hungry seems wrong.  Are you ready to take on the bigger challenge and make change? Maurice Lim [...]

Want to Change the World? You’re Not Alone2013-10-09T09:57:06-04:00

10 Steps to…Trouble-free Events


Events and nonprofits go together.  Most organizations have at least one major event a year.  Here I cover the full range – from preparing for a small event (even a meeting) to a grand one.  The basic steps are the same, the investment of time and money varies.  I do believe that every event deserves careful planning, a distinct purpose and some fun!  Here are your 10 Steps to Great Events: Know the purpose. Why are you gathering?  The best way to answer that question is to decide what you want the outcome to be.  Do you want to share information?  [...]

10 Steps to…Trouble-free Events2013-10-01T14:20:40-04:00

10 Steps to a Great Video


Video is a powerful way to tell a story.  When your organization has a great storytelling video you have an emotional hook that will move people to respond.  You will need a professional to film and edit – these steps will help you understand and guide the process so you get just what you need. Here’s a checklist to help you manage a winning video: Know the purpose.  Video is special because it captures many voices and shows your Mission in action.  A video should not take the place of you or another person speaking; you can do that without the [...]

10 Steps to a Great Video2013-09-24T10:24:14-04:00

Love charity:water? You’re Not Alone


“There were no really imaginative, fun, epic charities that I knew of. I thought we could actually build a brand and go after the Nikes and Apples of the world.” Imaginative. Fun. Epic. Hmmm, when’s the last time you used those words to describe your nonprofit, or anybody else’s? They are charity:water founder Scott Harrison’s words (as quoted in the New York Time). Scott wanted to build a different nonprofit, he started by building a brand. Charity:water is the story of a young nightclub promoter creating a nonprofit to solve the world’s problems caused by lack of fresh water. Inexperience didn’t [...]

Love charity:water? You’re Not Alone2013-09-18T16:43:41-04:00

10 Steps to Your Winning Story


You have a special, unique story.  It takes a little practice but you can learn to share your Vision so that people connect with it.  Once you create an emotional connection, you’ll have no trouble building a circle of friends and donors.  This is the first step on your path to fast growth in Your Million Dollar Story. Follow these 10 steps to create your own story. Why do you care? Remember your first involvement with the organization.  What did you see or hear that inspired you to get involved?  Remember the time and place and the people who got your [...]

10 Steps to Your Winning Story2013-09-17T11:34:36-04:00