Pitching is what you are doing every time you talk about your organization. Whether it's a one-on-one conversation or you are on the stage sharing with hundreds. You are the pitcher and what you say matters. A great pitch, in baseball or fundraising, takes a great pitcher. You can become one by learning and practicing a few simple rules. What will you win? More advocates, more volunteers, more donors. It all starts with you. Here are 7 secrets that will make you a master at pitching your organization. It's not the greatest need that attracts the most money. It's the best [...]
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So far Merle Benny has created 4 blog entries.
Sounds a little extreme. But the truth is, you are giving your life, day in and day out, to solve a problem. That's why nonprofits exist. You see the need and you've stepped up to make a difference. You have a vision. Your vision is your greatest tool. Really. There is no better way to attract what you need - volunteers, advocates, donors - than to state your vision. Over and over again. What is the problem you'd give your life to solve? Be sure that each and every person in your organization knows the vision and is able to say [...]
How do you attract attention? You start by visually connecting with your audience. Yes, making a great impression really matters. If you want people to hear what you have to say, they have to like you. They have to feel a connection. That starts with a great first impression. Don't hire a pilot. Or run an ad. Or hold a gala. Just speak to each person and share your vision. They'll be flying high with you.
What does it take to solve the big problems? How do we move from temporary fixes to real solutions? You can't do it alone. It takes a community of thinkers, doers and donors. It takes an ecosystem. I've been thinking a lot about ecosystems. It's actually entrepreneurial ecosystems (more on them later) that got me started. From there I went way back to basic biology and the interdependence of organisms and their physical environment. Nonprofits know a lot about interdependence. Your organization exists as part of a community, you are able to provide services because you have a board, receive donations, [...]