What I’m Reading: Made To Stick

I have always thought of my birthday as time to wear a winter coat.  When I was a girl, wearing my new coat for the first time was exciting.  I remember a blue one with a “fur” color.  Oh how I loved the feel of it!
madetostick 
Well today’s my birthday but rather than put on a coat I am content to curl up with a good book.  I can’t quite call Made To Stick: Why Some Ideas Survive and Others Die a page turner but it is a great read.  I highly recommend it. 

I’m reading it because of my interest in storytelling and how it can help you grow and prosper.  When you find a way to make your story sticky you have the key to successful fundraising. 

I can’t wait to share some of the great lessons from this book with you in the weeks ahead.  If you’ve already read it, I’d love to hear how it influenced your work – and your story.

Stay warm and enjoy your day.

PS  You might want to take a look at Made To Stick: eSpresso Summary.  You can download it for $4.99.

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