It’s that time of year again. Many people decide they want to do something for others as the holidays roll around. And they want their children to be involved. This CBS story poo-poos the idea of taking your kids to the soup kitchen or other places where they are more a hindrance than a help.
Talking to children about giving is…an extremely effective way to encourage philanthropy at a young age, according to a new study by the United Nations Foundation and the Women’s Philanthropy Institute at Indiana University-Purdue University Indianapolis.
Debra Mesch, director of the institute, said the research showed that talking to children about giving increased by 20 percent the likelihood that children would give. That held true across race, gender, age and more.
How this impacts you
Start now to make a plan to involve families in your organization’s work. You are bound to get requests so rather than scrambling at the last minute, think of meaningful activities that will benefit your Mission. While you are helping to create the next generation of philanthropists you’ll be making the parents happy!